In a country where beauty has long been associated with slender figures, the narrative is changing. #Plussize fashion is carving out its space, challenging stereotypes, and celebrating inclusivity like never before. From the depiction of heavy women in ancient temple art to the challenges faced by plus-size individuals today, let's dive into the world of plus-size fashion in India.
Depiction of Heavy Women in Temple Art of India
India's rich cultural heritage is reflected in its #temple art, where #voluptuous figures were often depicted as symbols of prosperity and fertility. Sculptures of women with ample #curves adorned the walls of temples, portraying a different standard of beauty that revered full-bodied figures. These depictions remind us that our #perceptions of #beauty have evolved over time and that there is no one-size-fits-all definition.
Challenges Faced by Plus-Size Women
Despite the changing landscape, plus-size women in India still face challenges. Finding fashionable clothing that fits well can be a daunting task, as many brands cater primarily to standard sizes. The lack of representation in mainstream media and the prevalence of #bodyshaming further compound these challenges, leading to issues of self-esteem and confidence.
In many cases, plus-size individuals are forced to buy menswear due to a lack of options in women's clothing. This highlights the need for more inclusive sizing and designs that cater to diverse body types. Brands need to understand the unique needs of plus-size consumers and offer them clothing that not only fits well but also makes them feel confident and beautiful.
Body Shaming & Inclusivity of Body Types
Body shaming is a prevalent issue faced by plus-size individuals, both online and offline. Hurtful comments and societal pressures can take a toll on mental health and self-esteem. It's essential to create a more accepting and supportive environment where everyone feels comfortable in their skin.
In this new era of fat-positive fashion, the restrictive "fashion rules" imposed on plus-size customers have been disregarded.
#Sustainable brands are leading the shift by not only expanding their size ranges but also embracing bold prints and patterns. In just two years, the narrative has changed from pleading with brands for minimalist capsule pieces in plus sizes to selecting from a variety of checkerboard lounge sets that complement one's closet color story. This shift is a refreshing change from the years of monochromatic linen, signifying a more inclusive and vibrant direction for plus-size fashion.
The concept of beauty is subjective, and true beauty lies in embracing diversity. The fashion industry is gradually moving towards a more inclusive approach, recognizing that beauty comes in all shapes and sizes. Brands are now showcasing a diverse range of models in their campaigns, promoting body positivity and inclusivity.
In today's political and social landscape, our clothing serves as a calming breath, aiming to bring joy to our customers. We delight in creating these garments, believing that everyone, regardless of size, deserves access to happiness through fashion. There are no reason why plus-size bodies shouldn't enjoy the same delightful options as straight-sized bodies.
Market Size
Plus size is no longer a niche segment or limited demography. Valued at $480,991.8 million in 2019, the global plus-size clothing market is projected to reach $696,712.1 million by 2027, according to a market report by Research and Markets, a global online resource for market data and business reports. The global plus-size market is estimated to grow at a compound annual growth rate of 5.9% from 2021 to 2027.
The market for plus-size fashion in India is on the rise, driven by a growing demand for inclusive clothing options. According to a report by Statista, the plus-size clothing market in India is expected to reach $3.8 billion by 2024. This growth is fuelled by a shift in consumer preferences towards more inclusive and body-positive brands. While the plus-size fashion market is a smaller segment within the overall fashion market in India, it is a rapidly growing and increasingly important segment. As awareness and acceptance of diverse body types continue to grow, the plus-size fashion market is expected to expand further, presenting opportunities for brands to cater to this underserved segment. We wait for major fashion brands in India to get more inclusive about sizing with market share that can no longer be ignored.
Brands Leading the Way
The influence of plus-size fashion on mainstream trends has become undeniable. Fast-fashion giants like H&M and Forever 21 have expanded their size ranges, acknowledging the demand for more inclusive options. Mango introduced its exclusive plus-size brand, Violeta, offering stylish garments from sizes 12 to 30. Similarly, Asos launched Asos Curve, featuring a diverse collection ranging from everyday wear to bridal dresses, available up to size 34.
The embrace of body positivity extends to the runway, with high-profile brands casting plus-size models like Ashley Graham and Jill Kortleve in their shows.
Studies reveal that over 30% of women in the India wear a size above 14, underscoring the significance of catering to this demographic. In India, the sector is slowly gaining traction, although challenges persist. Plus-size fashion remains underrepresented, with even the limited offerings often showcased on slim models. In India Shivan Naresh offers inclusive club and swimwear in Plus sizes. It's time for the fashion industry to recognize that big is beautiful and embrace the diversity of body sizes and shapes. At Sangraha Atelier it was in 2022 that to make ourselves more sustainable and inclusive we expanded our size range up to 2xl and more. Our inclusivity also includes sensitising artisans and tailors towards different body types and addressing their needs. From elegant tunics, shirts to contemporary zero waste clothing, Sangraha Atelier is redefining fashion norms and empowering plus-size individuals to embrace their curves with confidence.
Optimising Higher Cost of Making Plus Sizes
One of the challenges faced by brands in the plus-size segment is the higher cost of production. Plus-size garments require more fabric, embellishments, and specialized tailoring, leading to higher production costs. However, this should not be a deterrent, and efforts should be made to make inclusive fashion accessible and affordable for all. We at Sangraha have brought out inclusive pricing for Plus sizes in 2024 as we endeavour to optimise and find a midpoint of our development expenses. Our ever-growing plus size community is a big influencer in our decision making and strategy.
The Last Words
The future of plus-size fashion in India looks promising, with a shift towards more sustainable and inclusive practices. As consumers become more conscious of their choices, brands are focusing on sustainability, ethical production, and inclusivity. The rise of online shopping has also made it easier for plus-size individuals to find fashionable clothing that fits their style and budget.
In conclusion, the landscape of plus-size fashion in India is evolving, driven by a growing demand for inclusivity and diversity. We at Sangraha Atelier are trying to take a mover lead, offering stylish and trendy clothing for plus-size individuals. As we continue to challenge stereotypes and embrace every curve, let's celebrate the beauty of diversity and empower everyone to feel comfortable and confident in their skin.
