- founder of S A N G R A H A says -
India is a land of numerous crafts interspersed in its culture and identity. Crafts have originated as an expression for household use, courtly ornamentation, or for organised commerce. Working by hand was integral part of life and now we are in an age where it is either looked up as aspirational or considered as a poor man’s work. When we look at craft as latter, we fail to appreciate its excellence and workmanship. Uttar Pradesh has been a cradle of embroideries like chikankari, zardosi, kamdani, darazdari and other prominent crafts of weaving, printing, pottery, glassware, woodwork and masonry. The artisans are marginalised, lack dignified wages, have poor negotiating power and recognition owing to low socio-economic status, low education and lack of finances as well as education.
Dr Jaspal Kalra
Founder- S A N G R A H Atelier
Design Academician and Social Entrepreneur, with practice based PhD degree from NIFT titled ‘Design Education of Chikankari Artisans: A Tool for Social Innovation'. Jaspal Kalra graduated in Fashion Design from NIIFT, Mohali followed by PGCHE and Masters of Design (Fashion) from Nottingham Trent University. He has a total work experience of 22 years, working in professional design spaces of self-run brand, ace designers, retail brands, international buyers and knowledge sharing at various design Institutes.
CEEO- S A N G R A H Atelier
-People at S A N G R A H A
"I want to build a community of artisans who are changemakers for the future of innovation."
Being from a family that works with traditional crafts Danish values crafts. Even after taking up higher education, he was sure that he wanted a career in crafts. He undertook design and entrepreneurship programme at Kalhath Institute in 2019 and then was invited to join them as a trainer.
Responsibility towards artisans, sobriety, craftmanship and vitality is what makes Danish an ideal for an organisation. He is now part of Board of Directors of Enduring Handcrafts Pvt Ltd that owns the brand of Sangraha.